DD-Sport > Basketball > Brother Yi: Considering the huge influence of basketball in China, we definitely want to make an impact here

Brother Yi: Considering the huge influence of basketball in China, we definitely want to make an impact here

October 12th: Recently, during the NBA China Game, Iguodala, executive director of the NBA Players Association, came to the scene and was interviewed.

Talking about the China Game, he said: "This is of great significance. You know, for me personally, I prefer to call myself an investor first, and the first thing investors focus on is the market-that is, the total potential market size. Especially in the field of basketball, there are many people participating in this sport; looking at the huge size of China and even Asia as a whole (especially China), there are How many people love basketball and how many people participate in it every day, you can tell that this is definitely a place we want to influence - both in terms of the basic concepts of this sport and the value it can bring. "

"So, what we are trying to convey is culture, discipline, responsibility and sportsmanship. But I think sometimes we over-commercialize some. things. And when we talk about the nature of sport – whether it’s in terms of building community or bringing people together – why not? It is an ideal place in terms of values, respect, and the implications these concepts bring to cultural practices of all kinds. "

"And I think basketball is the sport they love. We often say that sports is a great place for advertisers and this is exactly that. Therefore, as a business or company, we always pay attention to the commercial benefits contained in it. All things considered, all the factors seemed to fit together: This is where the NBA wants to put its roots, this is where the players want to be involved, and we want to be as close as possible to our fans. "