Midea officially becomes the official sponsor of the 2025 African Cup of Nations

Guidian.com News: On July 16, Midea and the African Football Federation (CAF) signed an agreement at the Midea Group headquarters in Foshan, Guangdong, and officially became the official sponsor of the "TotalEnergies 2025 African Cup of Nations (AFCON)". This important cooperation not only marks the deepening and upgrading of Midea's sports marketing layout in Africa, but also means that the brand has established a deeper emotional connection with African consumers who love life and football.

It is understood that this African Cup of Nations will be grandly held in Morocco in 2025. As an official sponsor, Midea will fully debut in AFCON competition venues, digital platforms, fan interactions and other channels during the event, showing the brand’s charm through multi-dimensional communication, presenting hundreds of millions of fans with a wonderful experience of integrating technology and love.

Midea Group Vice President and President of the Smart Home Business Group Wang Jianguo, Midea International President Fu Jian and CAF Secretary-General Véron Mosengo-Omba attended the signing ceremony.