Middle East sovereign funds rewrite the transfer order, European wealthy families are in an era of "it s hard to buy with money"

July 20th At this summer's transfer window, European giants collectively realized for the first time that "wealth may not be easy to do". Liverpool spent 140 million euros on Newcastle striker Isaac, but in exchange for Saudi PIF's words "not to sell"; Real Madrid offered Mbappe nearly 200 million, but was politely rejected by Qatar Capital. The formula that once "spending money = success" was completely rewritten by the Middle East sovereign funds. Their goal was not to make a profit from transfers, but to use top stars to build a national brand and long-term voice. As a result, players have been upgraded from tradable goods to the totem of clubs and even national ambitions. Newcastle keeps Isaac to tell the Premier League: We will no longer be a springboard, but a disruptor. Similarly, Paris forced Mbappe to stay for a year only to prove the independent will of Qatar football. Faced with this "asymmetric capital competition", Liverpool, Barcelona and Manchester United must learn to lock their goals early, deepen their youth training, use loans skillfully, and find an oasis in the US dollar desert. Jinyuan football has not disappeared, but has only escalated into a mixed war between capital and belief.