How did UTSS Shennongjia Forest Cross-country Run become a palace-level event? This press conference answers
Jimu News Correspondent Tian Meng The press conference site "UTSS Shennongjia Forest Cross-Road" is a boutique "Shennong Event" focused on creating by Shennongjia Forest Area in Hubei Province. It is centered on "exploring the secret realm of nature and promoting the integration of sports and tourism". With its unique ecological resources and professional and meticulous event operations, it has grown into the most influential cross-country running IP in central China. The event was born in the world natural heritage site "Shennongjia", and became a palace-level event in the hearts of countless outdoor sports enthusiasts. On August 27, a press conference held in Shennongjia Forest District, the introduction of Zhang Bing, a member of the Party Leadership Group and Deputy Director of the Shennongjia Forest District Culture and Tourism Bureau may be found. UTSS's unique gene originates from the gift of nature Zhang Bing introduces that to understand the charm of UTSS, you must first enter Shennongjia. This secret land, known as the "Roof of Central China" and "Green Miracle of 31° North Latitude", is famous all over the world for its vast primeval forests, majestic mountain canyons and rich biodiversity. The forest coverage rate here is as high as 91.1%, with national key protected wild plants such as Davidia involucoma and yew, as well as rare wild animals such as golden monkeys and golden eagles. It is a natural biological gene bank. Starting from the key support of the Shennongjia Forest District People's Government of the first event in 2018, UTSS has been established for 6 years and has long been ranked first in the middle of China's off-road brand with its three core advantages. Professional genes are its foundation. From the precise design of the track, scientific replenishment arrangement, to the full-chain medical insurance, every detail highlights professional operation; integrated thinking is its feature: breaking the boundaries of "single event", organically integrating sports competition, ecological tourism and cultural communication, and building a sustainable outdoor sports IP; window value is its responsibility: it has become a "mobile business card" to showcase the original appearance of Shennongjia to people from all over the country and even the world, but also a key platform for spreading ecological protection concepts and promoting the integration of sports and tourism. With the influence of the event, more people can understand the unique charm of this land, and more people can pay attention to ecological protection and promote the coordinated development of sports and tourism. Nature, humanities and environmental protection are the charm of UTSS, the first charm, hidden in the ultimate natural landscape. The track runs through Hongping Town, Shennongjia, connecting various terrain such as alpine meadows, dense forest paths, rocky slopes and streams and valleys. When runners challenge their physical limits on the ridge and break through their own boundaries in the canyon, they can not only personally appreciate the magnificence of the "central ridge" but also listen to the ensemble of birds singing and streams among the thousand-year-old trees while traveling through the primeval forest, and immersively experience the purest natural environment. The second charm is integrated into the profound humanistic heritage. The event is cleverly weaving into the unique cultural elements of Shennongjia: the stone slabs of the ancient salt road are engraved with traces of polishing from time to time. Runners step on it, as if they can hear the footsteps of the ancients coming and going; the "Legend of Savage" casts a mysterious veil on this land and inspires people to explore the unknown. The third charm is reflected in the firm environmental protection concept. As a race rooted in natural heritage sites, UTSS has always regarded "Secretless Mountains" as its core principle: strictly control garbage disposal, set up environmentally friendly check-in points, and encourage players to bring their own water utensils to reduce disposable products; in-depth cooperation with the Forestry Administration to ensure that the track avoids wildlife habitats. This awe of ecology has enabled the harmonious coexistence of sports competition and nature conservation, and has also made UTSS a model for sustainable events. UTSS is a new upgrade for Shennongjia, and is a solid step towards world-class competitions. At present, the number of applicants has exceeded 3,000, an increase of more than 118.5% compared with last year. The contestants came from 34 provinces across the country to fully cover, with 7 countries and regions participating in the competition increasing by 75%, significantly improving the degree of internationalization. In terms of group settings, a 50KM group has been added this year, forming a three-level system of "Secret Realm Exploration 70K, Dreaming in Wonderland 50K, and Savage Search 30K". Whether it is a veteran trail runner or a beginner, you can find the challenge that suits you. In terms of experience upgrade, the track will retain classic sections. At the same time, more "wild" crossing nodes and characteristic landscape areas will be added. These areas are full of unknowns and mystery, and feel the magic and beauty of nature. In addition, the logo system will be clearer, and local specialty products will be added to the competition, and medical insurance will be equipped with advanced medical equipment and experienced medical staff, etc., which will enhance everyone's sense of security and immersion in the competition in all aspects. The strong momentum from event IP to regional development is an extension of UTSS' value. Now, as the core carrier of the forest area's "three zones and three bases" strategy, UTSS has injected strong impetus into the development of Shennongjia in many aspects. It is the link of the integration of culture and tourism. Taking the event as an opportunity, more people can enter and understand Shennongjia. Many people have developed a strong interest in Shennongjia because of participating in events or paying attention to events, and will continue to promote the deep integration of "sports + tourism" and promote the sustainable development of tourism. It is also a carrier of ecological consensus. Through the practice and dissemination of environmental protection concepts by the event, it not only strengthens the runners' awareness of ecological protection, allowing them to consciously protect the environment during the competition and become practitioners of ecological protection; it also allows Hongping residents to deeply understand that "green water and green mountains are gold and silver mountains", and realizes that only by protecting the ecological environment can we attract more people and achieve sustainable economic development. This will form a virtuous cycle of "protection-development-win-win" and allow ecological protection and economic development to promote each other and develop in a coordinated manner. (Photo provided by the correspondent)
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