Chelsea hopes to sponsor at least 60 million pounds per year; Riyadh Airlines intends to sponsor

Hupu, August 15th, According to the news of BBC reporter Kincera, the reporter updated the sponsorship of Chelsea's chest jersey in the new season.

Chelsea reportedly is the only Premier League club that did not have a jersey sponsor at the start of the 2025-26 season after Nottingham Forest reached a partnership agreement with US bookmaker Bally 's.

According to the BBC, the competition process for the positive jersey sponsors is in progress, and Chelsea is believed to have received the offer, but the focus is on whether it can be consistent and long-term stable cooperation with the right long-term partners. The goal of the club is to reach a sponsorship deal worth £60 million to £65 million per season after qualifying for the new season of the Champions League and winning the reorganized FIFA Club World Cup. It is understood that Saudi Arabia's new airline Riyadh Airlines has a close relationship with the potential sponsorship of the Blues.

Maresca's team did not have a chest jersey sponsor last season until the end of April when they were sponsored by Dubai real estate company Damac. It is worth mentioning that they have also begun the 2023-24 season without a jersey sponsor until they reach an agreement worth more than £40 million with American sports technology company InfiniteAthlete.

According to BBC statistics, in the 2024-25 season, 11 Premier League teams had gambling sponsors on their match-day jerseys, an increase of 3 from last season. However, six of the Premier League’s wealthiest clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham, have not printed gambling companies on the front of the jersey.

Premier League clubs also collectively agreed in 2023 to withdraw gambling sponsorship from their jerseys directly before the end of the 2025-2 season. They have been allowed to get new jersey front deals by the season’s deadline, but will still be able to continue to showcase gambling brands in areas such as shirt sleeves and LED advertising in the future.

Players under the age of 18 are not allowed to wear jerseys with gambling sponsors, which means young players will wear jerseys without sponsors to compete.