Morant parted ways with his agency Lift Sports

According to an important report by the well-known American media The Commercial Appeal on June 12, 2025, several reliable sources revealed a news that caused a lot of shock in the basketball world: Memphis Grizzlies' star Jia Morant has officially parted ways with the Lift Sports Management agency. This news was like a huge rock thrown into the calm lake, instantly causing ripples in the sports circle, especially in the basketball field.

It is worth noting that as of the time of the report, there was no official announcement from the official, so these sources chose to speak out anonymously out of caution. At a time when information dissemination is highly developed and attention is paid to information authenticity, although this anonymous revelation will trigger certain speculations and doubts, it also indirectly reflects the sensitivity and uncertainty of the source of information. After all, there may be variables in any unproven news until there is an official conclusion.

From some details, the news on the official website of Lift Sports Management brokerage company also provides strong evidence for this news. On May 16, 2025, the official website still listed Jia Morant as one of the company's important customers, which shows that at that time, the cooperation between the two parties seemed to be in a normal state. However, when people recently browsed the official website again, they were surprised to find that Morant's name had been quietly removed. This change in the official website information has undoubtedly further increased the credibility of this message.

Reviewing the cooperation process between Ja Morant and Lift Sports Management brokerage firm, we can find some interesting clues. Morant officially joined the Lift Sports Management agency led by former Grizzlies player Mike Miller in April 2024. Mike Miller also has a very high reputation and influence in the basketball world. His career is brilliant, especially in his three-point shooting. He has won the NBA championship with the team. His rich experience in the arena and connections make the agency he leads very attractive in the sports circle. Morant's choice to join such an agency was originally considered a win-win cooperation by the outside world.

In this season's game, Mike Miller often appears at the Grizzlies' home game scene. He usually sits on the sidelines with Morant's father, paying close attention to the progress of the game and Morant's performance. This frequent on-site viewing behavior reflects Miller's attention and concern for his player Morant, and on the other hand, it also shows the close cooperative relationship between the two sides to the outside world. However, it is really surprising that Morant and the brokerage company have parted ways.

The basketball experts and fans had a heated discussion on this incident. Some experts believe that the breakdown of this partnership may be related to Morant's personal development plan. As Morant continues to gain popularity in the league, he may want to seek a brokerage team that is more in line with his future development direction to gain more resources and opportunities. Some fans also speculated that it may be that the agency did not meet Morant and his team's expectations in planning commercial activities for Morant, endorsement cooperation, etc., which led to the termination of cooperation between the two parties.

Of course, the above are just current speculations and analysis. The real reason can only be revealed if you wait for the official announcement or the remarks of the relevant parties. Before this, this news will continue to attract the attention of sports media and fans, and the subsequent development is worth waiting for us.